“Where to find relevant market information in the internet jungle?”

Since 2004, we have conducted close to a hundred workshops, seminars and e-learning sessions on tailored market research. In total, at least 1,500 people have been trained. Workshops can range from half a day to five consecutive days.

Goal and topics

The goal of our market research workshops is to increase the knowledge and skills of conducting effective and efficient international market research by using the internet and doing interviews. The main topics include for instance:

• Trade statistics

• Market reports

• Trends

• Buyers

• Market access requirements

• Advanced search techniques.

Desk research

Participants learn how to find gold on the internet for their own product. This way they learn where to find free market reports and databases, statistics, trade fairs, potential clients, trade associations and trade leads. Furthermore, they learn how to make even more effective and efficient use of search engines such as Google.

Primary research

An excellent addition to desk research is first hand information. Participants learn how to conduct an effective interview by phone or at a trade fair with an expert in the market.

Practical

Years of experience in doing market research allow us to share many tips and tricks, as well as useful sources by sector. Feedback from participants has taught that our approach to workshops is highly valued.

Want to know more? Director Joost van der Kooij will be happy to advise you on training opportunities.   Plan a telephone meeting with us